We’re a UK-based haircare brand on a mission to help you achieve healthier, stronger hair—naturally. At the heart of our collection is the LOX Styling Serum, carefully formulated and manufactured in the UK using only high-quality, all natural ingredients.

In 2023, we saw a clear gap in the haircare market—especially for those of us with curly, wavy, thick, or coarse hair. Like many, we were frustrated by the typical high street styling products that were overpromised, underdelivered, and packed with nasty chemicals.

We’re committed to using natural ingredients, free from harsh chemicals, silicones, parabens and synthetic fragrances. Every product we offer is rigorously tested, thoughtfully curated, and made to meet the highest standards of performance and purity.

If it’s not something we’d use ourselves, it doesn’t make the cut. From our Styling Serum to our silk accessories and scalp massagers, we’re here to create products that work in harmony with your hair and lifestyle—gentle, effective, and backed by care.